Article Type : Opinion Article
Authors : Furnari D
Keywords : Klippel-Trenauney-Weber; Paediatric; Vascular malformation; Angiodysplasia; Limb overgrowth; Club foot
With the diffusion of the various Social
Networks, Facebook- Twitter-Instagram-Tik Tok, and above all with the
immoderate use in this quarantine-virus period, it happens more and more often
to create more and more profiles, finding yourself with a delicate simple but
decisive choice: Which photo to choose? There are those who put the close-up of
their face, who a whole picture of themselves, who children, who the pet, who
the landscape, who a quote
With the diffusion of the various Social
Networks, Facebook- Twitter-Instagram-Tik Tok, and above all with the
immoderate use in this quarantine-virus period, it happens more and more often
to create more and more profiles, finding yourself with a delicate simple but
decisive choice: Which photo to choose? There are those who put the close-up of
their face, who a whole picture of themselves, who children, who the pet, who
the landscape, who a quote. But if the goal is to be attractive or interesting,
who doesn't want to? The best choice is a group photo with friends. And once
again science comes to meet us: two researchers from the University of San
Diego, D. Walker and E. Vul, have shown that faces appear more attractive when
they appear in a group, the so-called "cheerleader effect". For
example, let's take Cheerleader girls, certainly beautiful girls, but their
beauty is an optical illusion, produced by the fact that the groups appear
instead of individually. Each of them would appear less attractive on their own
than when they are with the rest of the group. This illusion, like the illusion
of Ebbinghaus or the Moon, is a visual illusion based on various cognitive and
perceptual processes, whose what we see is not always a simple or direct
reflection from what we have in front of us but depends both on our visual systems
(bottom-up) and from various contextual information, expectations and
experiences (top-down). It is therefore about visual-cognitive processes, where
when we see a set of objects or faces, our visual system processes information
on the whole set, including the average dimensions of its components, their
position, the media of emotional expression of the faces, even the micro facial
movements. Consequently, even if the whole contains many objects or single
faces, we perceive them as a group and form our impression not on the suingolo
but on the group as a whole. This influences our perception of the individual
members of the group and we tend to see them more similar to the group than
they actually are. The researchers then saw that by looking at compound faces,
generated by mixing individual faces, they looked more attractive than those
used to make them. (Hierarchical Encoding Makes Individuals in a Group Seem
More Attractive). It was thought that the group's preference is because it also
transmitted social or emotional information; but it was not so. The researchers
carried out another experiment, in which the group photos were constructed by
assembling individual faces photographed separately. But even here, the faces
were declared more attractive when they appeared together; however, the effect
disappeared when the group photo was composed of the same face repeated several
times, so it is the average perception of many different faces that creates
this optical and perceptive effect. And it doesn't change if the photograph is
made by a large number of people. These neural processes are the same whether
you interact in person or through the various social networks; from here is
also based the neuro marketing and the various commercial choices or influencers.
In conclusion: if you are looking for visibility, bring friends.